Ottawa Senators Campaign

This is a fictitious campaign created at Algonquin College for the Ottawa Senators. Within the campaign, I created a message which promotes to come watch the hockey players live at the game as opposed to just viewing the game on television.

All the scenes illustrated, depict hockey moments that would be seen and witnessed live and the main slogan that ties in with that experience is “Share the Moment Live!”. The campaign also wants to promote a family pack deal where families can share discounts if they register tickets for the family instead of buying individual tickets. These designs might be shown on bus signs, printed adds, a Facebook page, and even skyscrapers.

The illustrations were first sketched out on paper and then created with Adobe Illustrator. Some watercolour brushes were used to add a bit of background texture in the mix to warm up the graphics. Then everything was brought together in InDesign for final output.